IAB raises 2026 U.S. ad growth forecast to 12.3 percent
The figure is an increase from the 9.5 percent growth that IAB first projected in January; the bump was attributed to stronger spending against certain events like the Winter Olympics and FIFA World Cup tournament.
MAD Project wants forced FCC vote on WTXF broadcast license
The MAD Project says recent court rulings support its argument that the FCC has a duty to resolve applications for review rather than leave them pending indefinitely.
Tech companies form new lobbying group to press for streaming-friendly policies
Netflix, Amazon’s Prime Video and Google’s YouTube are founding members of the Streaming Access and Choice Alliance, which will lobby lawmakers for favorable policy.
Tech companies form new lobbying group to press for streaming-friendly policies
Netflix, Amazon’s Prime Video and Google’s YouTube are founding members of the Streaming Access and Choice Alliance, which will lobby lawmakers for favorable policy.
ARF: Bedroom TV viewing create blind spot for measurement firms
Measurement systems that rely on information from a single TV manufacturer might miss viewing opportunities taking place on other platforms, ARF said.
Special Coverage: Media Earnings
Newsmax swings to profit during Q2 on higher ad revenue
Newsmax swung to a profit for the first time since becoming a publicly-traded company, with domestic affiliate fees, advertising and international licensing leading to a sharp increase in revenue.
At KTVN Reno, journalists cover Hawk Fire while affected by evacuation orders
Journalists at KTVN were among the thousands ordered to evacuate, even as they worked around the clock to cover the fast-moving emergency.