DOJ green-lights Paramount-Warner Bros merger; California AG says deal not done
The Justice Department gave an unconditional sign-off to Paramount’s acquisition of Warner Bros Discovery, but California regulators said the deal is far from closing.
Omnicom: Home screen ads increase connected TV campaign performance
A mixture of traditional video spots with home screen advertising can boost recall and purchase intent, according to Omnicom and Roku’s latest study.
Gracenote: AI products frequently churn out erroneous TV, film information
The study highlights risks for streaming services using certain AI tools for content discovery; errors include mixing up similarly-named titles and inaccurate cast details.
Omnicom: Home screen ads increase connected TV campaign performance
A mixture of traditional video spots with home screen advertising can boost recall and purchase intent, according to Omnicom and Roku’s latest study.
Nielsen, Mediaocean expand partnership to support advanced audience measurement
The collaboration is designed to improve consistency across planning, activation and measurement as campaigns span increasingly fragmented media environments, Nielsen said.
Special Coverage: Media Earnings
Stingray grows revenue to CA $471.6 million, touts strong capitalization of TuneIn integration
Stingray’s co-founder said the company’s integration of TuneIn is progressing better than expected, and the audio platform is already generating stronger revenue because of it.
DOJ green-lights Paramount-Warner Bros merger; California AG says deal not done
The Justice Department gave an unconditional sign-off to Paramount’s acquisition of Warner Bros Discovery, but California regulators said the deal is far from closing.
Four years in, free streamer Fox Weather evolves into public safety resource
With wide distribution and a commitment to free, live coverage, the channel has become a trusted source before, during and long after climate emergencies.